LPU MBA Students learnt ‘Customer Segmentation in Telecom Services’ through Industry Connoisseur Videocon Group


Jalandhar: The Faculty of Business at Lovely Professional University organised, today, an important interactive lecture on ‘Customer Segmentation in Telecom Services’ for MBA students. For this significant deliverance, the invited guest was from the Videocon Group, which has been rated among India’s Top 15 Business Houses and listed among the 100 Emerging Giants of the World. During this arrangement, Mr Sanjay Bahl, General Manager North Zone Marketing at Videocon Telecommunications Ltd, enriched more than 400 students towards various types of effective customer segmentation in telecom sector. 

GM Bahl, who has been in the telecom industry for many years, explained the young minds about essential Geographic, Demograhic, Psychographic, Behavioural and other segmentations for the customers. 

Appreciating the enthusiastic presence of the LPU Students, he informed them: “The Indian telecom sector is one of the fastest growing in the world and is projected to become the second largest telecom market globally. It is also factual that the number of mobile subscribers in India is expected to reach 1.01 billion by 2014.  Moreover, with newer technologies entering the market, the sector has opened up enormous opportunities; so, there is a huge demand for qualified and skilled professionals with knowledge in these fields.  As such, the organization of such a timely lecture attains much importance.” 

On contacting a participating student, Isha Satish said that it was a scholarly delivery by the guest: “It has enhanced our learning about the telecom industry and the skills, which are essential towards this field. We have gained a lot through this lecture and we also feel that such regular & standard arrangements at the university will make us more practical in approach.” 

Illustrative, operating as a subsidiary of Videocon Industries Ltd; Videocon Telecommunications Ltd provides telecommunications services under the brand name Videocon. The Videocon Group is a $4 billion, global business conglomerate with a strong presence in Household Consumer Goods, Oil & Gas, Retail, Telecom, DTH and the Power sector. Recently the group also successfully launched a range of Mobile Handsets and next-generation Direct-to-Home television services and world’s first satellite TV.

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