Papon, Clinton Cerejo
enthrall over 20,000 students
of LPU with enchanting compositions from season 2 of the fusion music
property
Jalandhar, 15th February, 2013: Magic and excitement cast its spell on the campus of Lovely Professional
University (LPU), as it staged the maiden performance of ‘Coke Studio @MTV, one of
India’s most loved and popular fusion music properties established by Coca-Cola
India. Over 20,000 music
lovers witnessed incredible performances by an ensemble of versatile and
multi-talented artists such as Papon, Clinton Cerejo, Sonu Kakkar,
Sawan Khan,etc.The crowd was seen swaying to the rhythm and crooning along to
the lyrics of popular tracks such as “Madari” and “Dungar”, “Radha”, etc. This
was the first time that Coke Studio came to Jalandhar and the excitement
amongst music revelers was palpable.
Speaking about
the music property, Wasim Basir, Director, Integrated Marketing
Communications, Coca-Cola India said, "Coke Studio is a fusion of
musical genres, fusion of melody, fusion of rhythms and fusion of cultures. It
is Coca-Cola's unique point of view on music, allowing the 'Happy' energy of
Coca-Cola to bring people together. And this exactly what we intended to do by
organizing this fusion music property's first ever concert at LPU. Coke Studio
prides itself in bringing together some of the country's most talented
musicians at a common platform, driven by a common cause to celebrate the diversity
of music, just like the way LPU nurtures the talent of some of the
country’s most diverse and bright minds. Hence, this association was a perfect
fit for us. Showcasing Coke Studio at platforms like these is the best way to
reflect the true essence of the musical property, giving the audiences a flavor
of the signature music, 'LIVE' ".
Launched in India in 2011 by Coca-Cola India in association with
MTV, Coke Studio@MTV, is a first of its kind music project in India
which brings together diverse artists of different genres to create an
extraordinary series of medley, giving music lovers across the country a unique
opportunity to enjoy Coke Studio's signature fusion music. In Season 2, Coke
Studio@MTV showcased a whole new lineup of artists. In this 2nd season, the
focus was to showcase diversity and innovation through 8 unique
Episodes, 12 breakthrough Producers and over 200 incredible musicians.
Speaking about
hosting Coke Studio’s maiden concert at LPU, Mr. Ashok Mittal,
Chancellor, LPU said, “Coke Studio is an incredible platform that has
been conceptualized to tap the new talent. It was indeed an enriching and a
motivating experience for our students to watch groups performing at Coke
Studio live and I am sure our boys and girls will draw lots of inspiration from
these immensely gifted groups. He further added, “I am sure seeing Coke
Studio our students especially the University bands will aspire to perform for
them in the near future. The interesting aspect is Coke Studio is known to promote
Indo-Western fusion and I can envision LPU to be a strong fit as we have
students from 26 different countries and those who are musically inclined or
talented can seamlessly form a true blue Indo-Western band”.
Coke Studio in India has received enormous
support from fans and the music fraternity. It has so far registered close
to 1.6 Million Facebook fans, over 7 Million hits on YouTube and close
to 13 million downloads on mobile platforms. Since its launch last year,
the fusion music project has brought together some of the country's best talent
in contemporary and traditional music and has garnered huge support from the
public as well as the music fraternity.
Expressing his views about Coke
Studio, music sensation and versatile singer, Papon, said,
"As a young musician, Coke Studio has been the best opportunity one could
ask for. Our country has one of the most enriching and versatile music
landscapes and Coke Studio has given artistes like me a chance to collaborate
with some of the most talented musicians from across the country. Bringing that
music directly to the audience and performing live on stage is something I
always look forward to. The audience at LPU had incredible energy and I can’t
wait to come back and perform here again.
According to the Clinton
Cerejo, one of the most promising producer and singers of
the country, "As a musician, Coke Studio@MTV is the perfect platform for
not just a great collaboration but also a chance to bring my music
directly to the people. At Coke Studio@MTV music takes center stage, it`s just
about the music and that sanctity has lead to some of my best work. I had an
amazing time at the LPU, the crowd was fantastic and I look forward to coming
back to this fantastic platform again”
Coke Studio is the Trademark of The
Coca-Cola Company, Coca-Cola and Coke are the registered trademarks of The
Coca-Cola Company
Coke Studio @ MTV- season 2, produced
and broadcasted by Viacom 18 in association with Coca-Cola India Pvt Ltd
it was awesomely performed
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