Unique Entrepreneurial Project started by LPU students of Business School


Jalandhar: In addition to imparting “Case Study” approach to its business students, LPU has come forward with novel idea to teach them “management fundamentals” through real experiences and projects.  Under this thought & after a lot of brain-storming, University and students from its School of Business started a unique entrepreneurial project “Lavish Card”. The idea was to provide access to these Card-holders to premium brands both inside and outside of the campus, at reasonable price.  For this, various teams of MBA & BBA students were formed to conceptualize operations, bring various brands under single umbrella, pricing and marketing strategies. After this whole, the ‘Card’ is launched within the campus at nominal price of Rs 199. In turn, the ‘Card’ subscribers will have attractive offers worth Rs 15,000 from 15 brands on purchases made.
All the brands included are of students’ interest like Hardy’s World, Fitness Edge etc. In fact, this project will provide practical exposure to business students towards conceiving business ideas, tie-ups, and to sell products in the markets.  University’s School of Business is incubating various students’ ideas to launch their entrepreneurial projects, and to make business education more practical oriented.
While Launching ‘Lavish Card’, LPU Pro Chancellor Ms Rashmi Mittal congratulated faculty for conceiving and bringing forth this unique idea.  Explaining about the project, Ms Mittal informed: “This activity will help students in learning how to make identification of needs & how to understand different customer segments. As such students will also get prepared for running a business.  In the next edition of Lavish Card, many other big brands will also be included.” She also desired that the students should pitch this project by adopting all ethical practices to make it a mega hit.
A student of BBA Sambhav Suri said: “This project is assigned to me for my cumulative assessment towards my study program. Promotion of this card is indeed going to help me greatly towards my communication skills, marketing and contact-making steps. I will also learn how to enter marketing segments and how to create rapport with possible customers.”


27 comments:

  1. Education should not be a luxury. It should rather be classified as a basic need. Families and governments ought to reprioritize things and give education its worthy spot. You can get professional dissertation writers online.

    ReplyDelete
  2. Nice and informative post. I am entering my final year at university and your write up has come in useful indeed. It is good to see that people take time out to create posts such as this, but some of the replies are somewhat disappointing. Sample Dissertations | Marketing Dissertation Topics Thanks, Steve

    ReplyDelete
  3. It usually start with some little perfection and then would consider those little things as more important you gain more perfection in your little work then certainly it takes you to the peak to understand everything, so its been a very good aspect been discussed to classify various other factors. statistical analysis survey data

    ReplyDelete
  4. Here is a best site for businessman. To get best portfolio for your business then search our site.By using you can creating a business portfolio.

    ReplyDelete

  5. Great article. Thanks for sharing. This is really helpful to me. I appreciate your effort. Looking forward to reading more articles of yours.
    Have a look at Veterans Day 2016 if you want to know about veterans day,
    which is one of the most important holidays in the U.S and why is it celebrated. Stay updated with all the latest information.

    ReplyDelete
  6. Impress your tutor and peers with incredible persuasive speech essay! To find how to do that, click look at examples of persuasive speech essays and read the article!

    ReplyDelete
  7. Latest Career news at UC News Download Android App offline apk UC News Apk

    ReplyDelete
  8. Download latest VideoMaza for Android Phone
    Download latest VideoMing for Android Phone
    Download latest Desi Maza Videos for Android Phone
    Download latest xxxmaza for Android Phone
    Download latest Hd mp4 video for Android Phone

    ReplyDelete
  9. Thanks a lot for sharing us about this update. Hope you will not get tired on making posts as informative as this. 
    Coursework writing services

    ReplyDelete
  10. The blog or and best that is extremely useful to keep I can share the ideas of the future as this is really what I was looking for, I am very comfortable and pleased to come here. Thank you very much. dissertation Writing Service

    ReplyDelete
  11. It was a wonderful chance to visit this kind of site and I am happy to know. thank you so much for giving us a chance to have this opportunity! I will be back soon for updates.custom essay writers

    ReplyDelete
  12. Great blog here with all of the valuable information you have. Keep up the good work you are doing here.
    Merry Christmas 2017 Pictures

    Happy New Year Gif Images

    ReplyDelete
  13. I have also gone through your other posts too and they are also very much appreciate able and I'm just waiting for your next update to come as I like all your posts.
    Merry Christmas Images 2017

    http://christmass.net

    https://www.merrychristmasimages.org

    Happy New Year Facebook Cover Photos

    ReplyDelete
  14. ..Cisco Router Customer Service
    Our highly trained service providers will make sure your problem is resolved in the quickest manner.

    ReplyDelete
  15. This is such an extraordinary asset, to the point that you are giving and you give it away for nothing. I adore seeing blog that comprehend the quality. Im happy to have discovered this post as its such a fascinating one! I am dependably watchful for quality posts and articles so i assume im fortunate to have discovered and you can click to play here for most fun games!

    ReplyDelete
  16. We are here to help you out with the whole procedure to Download Microsoft Office online, We not only fix your MS office setup related issues but will guide with how to get started with your new Office 2016 product once it get installed successfully. So why are you waiting for just ask whatever question you have via live chat online.
    Visit - www.office.com/setup

    ReplyDelete
  17. شركة تنظيف منازل بالرياض
    تنظيف المنازل يحتاج الى جھد كبير لان تنظيف ونظافة المنزل من اھم ما تبحث عنة كل عائلة سعودية لذلك قمنا بانشاء افضل شركة تنظيف منازل بالرياض حتى نواجه بھا ما يتطلبة كل منزل بالرياض ولاننا نعد من الشركات الوحيدة التى بھا عمالة متخصصة ومدربة على اجراء عمليات التنظيف بطريقة سھلة وبافضل الطرق والتى من خلالھا نقدم افضل عمليات تنظيف المنازل بالرياض وھذا ما يشھد بة عملائنا بالرياض وجميع مدن المملكة وھناك العديد من الاشياء التى تحتاج اى نظافة شاملة فى المنزل وھناك خطواط محددة نقوم شركات تنظيف المنازل بالرياض بھا لنقدم للعميل كل ما يتمناه ويتوقعة لمنزلة بعد الانتھاء من عملية التنظيف .

    شركة تنظيف منازل بالخرج

    خطواط تنظيف المنازل بالرياض :

    ReplyDelete
  18. I just want to tell you that I’m all new to blogging and site-building and really loved your web page. Very likely I’m want to bookmark your site . You amazingly have remarkable posts. Thanks a bunch for sharing your blog.
    Regards - www.office.com/setup
    www.office.com/setup

    ReplyDelete
  19. You have done a very nice thing by sharing this kind of information. This is a very nice page, a post that is very informative and helpful. If you are looking for the best place to purchase quality pre written papers, we have what you need. We are the best team of expert to work with.

    ReplyDelete
  20. I just want to say I am very new to weblog and certainly savored your website. Most likely I’m going to bookmark your site . You certainly have impressive stories. Cheers for sharing with us your web site.
    Regards - www.office.com/setup
    www.office.com/setup
    www.office.com/setup

    ReplyDelete
  21. This is one of the most professional and creative posts that I have come across, a page that is very relevant and excellent. I do hope that you will keep going. I do love what I see. If you are looking for a professional expert that can be paid to write a personal statement, make that call and we shall assist you. We do have what you need, and that is what we shall provide.

    ReplyDelete
  22. I quite agree that students should be assisted in learning how to identify needs of the customers. They should be taught great business ideas. Thus guarantee them success in their business once they finish their education. If you are looking for professionals project writers, we have what you need Canada Capstone Project Writing Help

    ReplyDelete
  23. Everyone has become so addicted to technology today BlueStacks Download For PC that the word 'addicted' has itself become synonymous with technology.

    ReplyDelete